Navigating the AI landscape amid the current hype can be challenging for startup founders, especially when trying to integrate it into various facets of business growth.
What is Generative AI?
Artificial Intelligence has a longstanding history; chances are you’ve interacted with it countless times without realizing it. Today, we’ll focus on one subset of AI called Generative AI. This type of AI revolves around machines producing creative content based on user prompts. It powers technologies like ChatGPT and is a crucial driver behind the current AI hype.
Impact for non-AI startups
For non-AI startups (and most businesses in general), the impact of Generative AI can be assessed along two axes. First, consider how this technology can enhance your team’s workflow. Reports from software developers indicate increased productivity and job satisfaction when utilizing generative AI copilots. Explore ways all team members can leverage these tools to ease cognitive burdens and boost productivity. Ideas include:
- Automating repetitive tasks.
- Generating novel marketing content.
- Handling codebase documentation and maintenance.
- Aiding in project planning.
The second axis involves integrating generative AI into your product. While the specifics depend on your product and business goals, there are high-level indicators that suggest generative AI could be a valuable addition.
Content Generation
Exploring generative AI is a logical step if your product could benefit from automated content generation tailored to end-users.
Customer Support
For products with significant 1:1 customer support needs, automating some processes with generative AI is worth exploring.
Summarization and Classification
Generative AI models excel at summarizing and classifying text data. Assess where these capabilities might be beneficial for your business.
Companies should evaluate how this technology can benefit both employees and products. Don’t hesitate to reach out if you need assistance in identifying or building generative AI use cases.